Passion. How do you define it? One way to describe it would be as the object of an intense desire, ardent affection, or strong enthusiasm. In honor of Single’s Awareness Day Valentine’s Day, the one day of the year that it is socially acceptable to view the world through rose colored glasses, we will be searching instead for how the world feels about the inside of a different rose colored glass.
For millennia, human kind has been cultivating wild Vitis vinifera. Even that sounds romantic, doesn’t it? Archaeological findings in the Middle East have found evidence of wine production as far back as 7,000 years ago. With something that has lasted so long in world culture, it goes without saying that wine is something that we can be passionate about.
Italy is the world leader in wine consumption, with the average person consuming 54 liters, or 14 gallons of the fruity goodness annually, compared to the U.K. at 20 liters or 5 gallons, and Americans, who don’t even make it to 2 gallons a year on average per person. Don’t think that Italians walk around wine sodden and rosy cheeked all the time, it’s probably just a difference in cultural preferences. I for one know how much more Americans prefer their brew, and it would be next to impossible to find a ‘wine bar’ anywhere but in the most diverse parts of the big cities.
Love it or hate it, wine is a huge part of Italian culture. I will admit that I have a very limited knowledge of wine myself, but with the help of Ailsa Walling and Claudio Toce of World Wine Passion, I have made it my mission to discover the root of the passion for wine that Italy has had throughout history, and what it means to Italy and the world today.
During a wine tasting put on by World Wine Passion, I spoke with Ailsa about what makes her so passionate about wine and what World Wine Passion is all about.
Q: So tell me what is World Wine Passion about?
Ailsa: We started World Wine Passion because we love wine, and not just the wine but the entire enogastronomic* world, with the object of promoting small wine producers of ten thousand bottles a year or less. We represent one producer that produces about four and a half thousand bottles of wine a year– a really, really small amount.
*Enogastronomy, or “enogastronomia” in italian, refers to the harmony of wines with foods particular to the region in which the wine was produced.
What would you say is the amount of bottles produced per year by the average producer?
Ailsa: I would say that fifty to one hundred thousand bottles a year would still be considered small, so the producers we represent make about a tenth of that.
Would that make the wines more expensive?
Ailsa: Not necessarily more expensive, but a lot more special because the people that are producing the wines dedicate their entire lives to perfecting the art of wine making, exemplifying passion and respect for the territory with every single bottle they produce, and being a great example of wine passion. However, they cannot compete with wines that you find at the supermarket on price, but as far as taste and quality are concerned, they beat them hands down. Don’t just go to the supermarket and buy the cheapest wine on the shelf– you’ve got to know what you’re buying, and make an informed choice.
An informed choice… How do we make an informed choice when selecting the wine for the next meal? Why, educate ourselves, that’s how! With the help of World Wine Passion’s Claudio and Ailsa and their fantastic upcoming website, we will get an exclusive look in the coming months at the world of wines, and we will be educated on what characteristics of a wine make it a quality wine, and not just another one of the mass produced generics. We will get intimate details of some of the wines that World Wine Passion represents, and learn what makes those wines unlike any others in the world. However, don’t think they are just any wines, they are the ones that have been produced through hard work by passionate people… the rare wines with enchanting character because they contain a little dash of something extra: Heart and Soul.
Click here to visit World Wine Passion’s Facebook page, and feel free to show your support!

















